The Mallon Lounge
The task was to create a new brand and point of sale to advertise the launch of military site café. The brief requested we combined elements from a traditional artisan feel alongside characteristics of large chains such as Starbucks and Costa Coffee. I researched traditional deli and artisan-style coffee shops, taking inspiration from the vintage and nostalgic fonts whilst simultaneously adding a more contemporary and fresh styling. I was asked to use orange in some way in order to complement the current interior décor.